Revitalizing Wilshire Blvd for the modern entrepreneur

We helped our agency partner bring Marriott’s newest brand, AC Hotel to historic Wilshire Blvd. With the recent growth and development of design-forward lifestyle hotels in the Los Angeles market, we knew we had to intelligently showcase how AC Hotels would benefit the community. Such as energizing and bringing much-needed tax revenue for the area. The campaign focused on the brand's key positioning – a conveniently located, upscale business hotel designed with the modern entrepreneur in mind. We built a microsite featuring an interactive 360º viewer giving the audience a sneak peek of hotel's guest rooms and amenities encapsulating AC’s mission “European-inspired classic modernism.”