Visualizing America's Most Watched Network

Before their subscription service, CBS All Access debuted on Roku, CBS challenged us with conceptualizing what a “universal streaming app” could look like regardless of platform. Working with the in-house design team, our goal was to create a visual concept that showcased the best way to present CBS content on any OTT app. Our approach was to break away from templates that platforms like Roku typically provide. We created a custom UI for CBS with a consistent user and visual experience across multiple platforms.