Launching a tech startup
In 2017, at the height of the wearable market, wristbands and watches became somewhat of a tired form factor. Motiv is a Silicon Valley venture that designed and engineered an innovative fitness tracker ring, something that has never been done before. We were tasked with conceptualizing and executing the creative strategy to bring this stylish wearable to market.
- client
- Motiv Inc
- industry
- Consumer Technology
- services
- Brand Identity
- Website Design
- Content Development
- Digital Advertising
- awards
- American Advertising Awards
- The Communicator Awards
- dotComm Awards
- W3 Awards
- Webby Awards
STRATEGY
Positioning Motiv as a
fashionable lifestyle product
PERSONA:The Fitness Junkie
PERSONA:The Professional
PERSONA:The Early Adopter
PHOTOGRAPHY
We created a frictionless customer journey that increased pre-order sales
Unlike typical consumer products, Motiv Ring had many variables that needed to be communicated clearly such as how sizing, color, and location worked. We also had to anticipate a user framework to transition the checkout experience from ‘Pre-Order’ to ‘Buy Now’
DESIGN
PRESS
“An engineering marvel…the first wearable tech that just blends in.”
“Liberation from the tyranny of the wrist… Motiv succeeds in its goal surprisingly well.”
“Motiv is absolutely disrupting the wearable space and fast.”
AWARDS
We took Motiv from a stealth startup to a stylish technology brand.