Imagining the future of retail

To help the city of Aliso Viejo spearhead a site assembly process, we created a narrative film communicating the benefits of redeveloping the Aliso Viejo Town Center. The goal of the film was to generate community interest and attendance in a planning charrette to create design guidelines with city officials. Our agency partner Consensus tasked us to create a video campaign that featured a broad array of voices from the community, including business leaders, merchants, students, families, and city officials.