Energizing the pulse of downtown Burbank

We helped create the story of how downtown Burbank evolves. The challenge was to paint a picture of how the vacant IKEA land could transform the heart of downtown Burbank. Our goal was to help the developers win city approval for plans to begin new construction. With massive relocation plans in place, we focused on how the new vision to renovate the Burbank Town Center would impact the local community. The result was a short docu-style video featuring local residents and small business owners sharing their stories of how much they want to see the city grow and project come to life. The project won city approval for a $65 million renovation, making the Town Center the new bustling heart of Downtown Burbank.

client
Burbank Town Center
agency
Consensus Inc.
industry
Retail
services
  • Video Production
  • Creative Direction
  • Web Design + Development
  • Content Development
awards
  • Video Program - Consumer
  • PRISM Awards 2016