Activating fans of a cult classic

When boutique advertising agency Leroy & Rose needed extra muscle in the digital department, they called on us to lead a digital campaign to launch and promote Season 1 of AMC’s brand-new comic book adaptation: Preacher, based on the cult classic Vertigo Comics series written by Garth Ennis. Our goal was to activate comic book and graphic novel fans as well as those who love action dramas by creating interactive digital content.