Engaging TV fans with contagious content
Social media isn’t just a second screen for TV watchers; it’s the first screen for people who want to dive deeper into their favorite FOX TV series. Our challenge was to create emotive buzz content outside the confines of a 30- or 60-minute episode – where fans could discover exclusive content and engage in real-time conversations with the goal of increasing views of FOX’s newest hit shows.
- client
- FOX Networks Group
- industry
- Entertainment
- services
- Social Content
- Digital Advertising
Content